Keeping things creative, but never forgetting the bottom line.
How we can work together.
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I help high-growth businesses build their brand messaging, content strategy, and content creation processes.
My clients are often going through a period of transformation, such as: funding, new market entry, Shifted business offering, New personas, Mergers and acquisitions.
The way they communicate their offering and share expertise needs to transform accordingly.
Together, we’ll ensure your voice and your content mirror your broader business and its goals.
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With innovative new channels and a ton of best practices, social media is an ever-evolving landscape and the perfect place for content marketers to play—but you have to have a game plan in order to be successful.
I’ll create your social media strategy that will clarify what your key messaging is, what types of content belong on which channels, and how each channel can help you achieve your goals. You’ll also get a one- to three-month editorial calendar to guide your communications with your new strategy.
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A robust content strategy will inform your communications across your channels, making it easier to share, sell, and connect. Your content strategy will be tailored to your brand’s goals, identity, voice, and tone. Your communications will be unified, and you’ll know what to talk about and when and where to talk about it.
No more worrying, “Should we include this in an email or as a blog post?” No more wondering, “What do our customers care about?” No more wishing, “If only our messaging was more clear.” Your content strategy will guide all of your content marketing efforts with less stress and more clarity.
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Building authentic connections to your business is paramount, and email is one of the best ways to do it. I’ll develop an email strategy, using innovative ways to connect with your customers, and write content that gets them to click. I’ll format the email in your email marketing platform and schedule it to send.
Your blog is the place to reel users in through SEO and authentic content. I’ll brainstorm topics, create a strategy and schedule, and write SEO-optimized content that matches your customer’s intent and brings in the business. I’ll also upload content directly into your CMS.
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Already have a defined content strategy, and need to add to it with one or more pieces? The Mix and Match package is perfect for brands who need a style guide, an editorial calendar, a channel strategy, or advice on key messaging areas.
Choose from: Content Audit / Competitive Audit / Messaging / Channel Strategy / Style Guide / Editorial Calendar / Governance Guides
& I’m also available for speaking engagements 👋🏼
Looking for a presenter for your next in person conference or online event? I’ve had the pleasure of hosting EnlightED, TED talks and various other international conferences in Portuguese, English and Spanish.
“Giulia is a very gifted writer, with a sharp sense of rhythm and a great capacity of connecting ideas through her words.”
Sara Karim
Talent Protocol
“She's full of energy and detail-oriented. Giulia played a key role in helping exponentially scale up the team and digital campaigns.”
Tara Biart
Goodwall
“Giulia is a very talented, proactive, and well-organised professional. Having her on board means a job really well done.”
Milena Janowska
IE University
"Giulia has been the perfect addition to our team. She's a hands-on marketer who we can trust to own everything from our social strategy to creative growth ideas that move the needle for us."
Gavin Yerxa
Thirdwork
"Giulia understands community and knows how to drive community growth in an organized and detailed manner."
Dave Messinger
Torc
“Giulia will make you go the extra mile, and by being proactive, she will help you grow personally and professionally. Her critical thinking make her work flawless as she is always looks how to improve processes and crush KPIs.”
Maholi Hernandez
Socialmood
"Our consulting sessions gave me clarity and so many creative and out of the box ideas. Working with Giulia is energising and her optimism is contagious!”
Valeri Gervaziev
Deepwrk
🤔 Ask me about that time when I …
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From China to Mexico, I spearheaded the launch of an international content strategy for a multinational fashion brand, aimed at revamping their image as a top recruiter throughout 4 continents. Did you know that in China, the Tiktok format that performs best is on average 3 minutes long? 🤯
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During the pandemic, I helped an international Secondary School expand their horizons and recruit students all over the world. Through establishing a targeted lead generation strategy combined of webinars and guides, we were able to increase their student body by 120%.
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How often have you heard how it’s cheaper to keep an existing customer than going out to find a new one? Now more than ever, people are looking to belong. Through online community strategy, I was able to increase returning customers by 5x.
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If you think Portuguese and Spanish are very different, you’ve never tried to read a sentence in each language through a teleprompter on live television! I was lucky enough to work with legends like Rafael Nadal and José María Álvarez Pallete while presenting the world’s largest EdTech conference. Here’s a video!